Telstra, one of Australia's main carriers has come up with a good solution to datarate costs when accessing QR code content online. They have created their own "Telstra Mobile Codes" which are just QR codes under another name. However if you are on a Telstra mobile and access a telstra mobile code then the content is free - good marketing ploy! They are also shippng their own telestra reader on ( starting 7th July 2008) three handsets: Nokia 6120, Samsung U900T and Sony Ericsson W760i, otherwise you can download the reader. I used i-nigma to read telstra's codes on my N70 and it works fine, howver I can't use the video link because my IP is a UK one and telstra didn't lilke that!

Lets see how they take off in Australia which is a little slow in the uptake, but may benefit from  learning from everyone's mistakes. They have a dedicated website to the release of telstra mobile codes, but not being on the ground in Australia, I'm not sure how it is infiltrating through the mass media and whether the average Australian on the street is aware of this pending revoltuion. Can anyone in Australia let me know what is happening on the ground there?